Coleman Direct Print is a nod back to the packaging of the 1960’s and the hay day of the Coleman Brand. This project was driven by strong graphic illustration and bold type.

Coleman Cooler Labels are a step forward to a simpler look and feel that is more approachable and is cost effective. This look is a fresh look for Coleman that hinges on the look and feel of a cold environment that is approachable and attractive and highlights the value of the product.

The Coleman Backpack cooler utilizes hang tags to aid in the understanding of the product. The packaging utilized bold blocks of color with strong product photography and striking type to melt into a look that is distinctively Coleman.

Coleman 4-in-1 Grill is in an innovative grill that has multiple cooking configurations. This packaging highlights the different options and is aligned to the dark and moody design style that is currently being used for the Coleman grill platform.

Ball Preserving Starter Kit is an innovative Ball product that is an all-in-one collection of items for a beginner canner. This project was very innovative in that it utilizes direct print on packaging for e-commerce and Amazon customers and a lithography removable paper sleeve for brick and mortar and retail customer. This two fold solution was in order to keep cost down and to limit SKU complexity. In addition to packaging, recipe card and instruction manual were also designed.

The Ball Herb Growing Kit is an all-in-one herb growing kit featuring basil, cilantro and mint. Step-by-step manual and growing guide are also included and designed.

Woodwick Auto Reeds are the first product from Woodwick that lives in the auto segment. The challenge with this product is to achieve the same feeling of a Woodwick candle in an auto specific environment. This was achieved through the pattern on pack and the black on grey design with subtle shadowing to allow some element to come to the front. Simple clean photography further highlights the Woodwick look and feel. The use of color near the bottom is a nod to the wax color used in said fragrances when in candle form.

This ad ran in Brecker’s Hospital Review and was the beach mark on which all future ads were based on. This ad is a balance of strong photography and modern graphics.

A Magazine based on the fixed gear biking scene. A Black and White magazine used as promo piece to highlight recycled substrates and soy ink applications. This magazine was done in the “zine” styles of the early 1990’s.

The Yankee Candle Store layout render is designed to save money and time in concept. This digital environment is designed to be modular and increase buy in from customers.

The Target and Costco/Club Store environments are designed to increase speed of mockups and increase buy in from customers by showing products on shelf and in the proper lit environment.

VaproShiled is a building wrap brand that stakes its claim as a technological leader in the building wrap field. These ads highlight the technical aspect of the product and highlight some of the projects that the products were used on.

Crockpot Packaging for Europe and UK. This is a new market for Europe. The design is clean and approachable that hinges on the use of bright colors and bold type.

A Magazine ad that ran in Tattoo Magazine. This is a spread ad that was used to highlight a new innovative tattoo machine.

This section is a selection of illustrations that have been used on packaging, for logos or for fast concepts.